Rising health care and insurance costs can leave employees feeling overwhelmed or disconnected from the value of their available benefits. HR and benefits professionals have can remedy this by running targeted campaigns to guide employees through understanding and maximizing their benefits. By helping employees make informed decisions, you’re reducing financial stress and driving positive outcomes for both individuals and the organization.

Start with Personalized Education: One-size-fits-all benefits communication doesn’t cut it anymore. Employees have diverse needs, and providing personalized education is key to making sure they fully understand the benefits available to them. NEXT STEP:  Tools like the SAVVI decision support platform can provide employees with tailored suggestions that align with their specific financial situation and health needs.

Use Clear, Simple Language: Benefits documents can often be dense and filled with jargon, leaving employees unsure about what their benefits actually offer. Simplifying language and using real-life examples can make a huge difference in understanding. NEXT STEP: Create short, digestible videos or infographics to explain complex benefits like HSAs, FSAs, or long-term disability insurance in a way that employees can relate to.  SAVVI has a great library of educational content to keep employees learning about financial wellness.

Focus on Total Value, Not Just the Dollar Amount
While salary and health coverage are essential, many employees overlook other valuable benefits like retirement savings, mental health resources, and wellness programs. A holistic view of benefits can empower employees to take full advantage of what’s available. NEXT STEP: Send out a monthly "benefit spotlight" email that explains one specific benefit in depth, how it can improve employees' lives, and actionable steps they can take to start using it.

Show the Impact of Their Choices
Employees are more likely to make informed decisions when they can see the tangible impact of their choices. Providing tools that demonstrate how benefit decisions can affect their bottom line or health outcomes will make the process more engaging. NEXT STEP: Decision support tools like SAVVI’s SelectSmart, can provide employees with real-time, personalized guidance on how to maximize their benefits, reduce costs, and make smarter choices. This ensures employees not only understand their benefits but can also take concrete steps toward optimizing them.

Create a Feedback Loop
Your employees' needs and understanding of their benefits will evolve. Create an ongoing feedback loop to ensure that your campaigns resonate and that you're meeting employees where they are in terms of knowledge and needs. NEXT STEP: After each campaign, send out surveys or hold focus groups to gather feedback. This will help you refine future campaigns and allow employees to share what types of support they need to better understand their benefits.

By running targeted, engaging, and educational campaigns, HR executives and benefit brokers can help employees truly understand the value of their benefits. When employees are equipped with the right tools, they can make informed choices that lead to greater financial and personal well-being. After all, when employees understand how to make every dollar count, they’re not only more satisfied with their benefits—they’re more likely to remain loyal and productive members of your organization.

At SAVVI Financial, we provide the technology and insights to help you. Contact us to learn more about how we can support your strategic planning efforts. Click here to schedule a 15 minute chat. Or simply call 781-583-7017 or email at sales@savvifi.com.