January is the perfect time for HR leaders and benefit brokers to help employees revisit their financial goals and make the most of their benefit offerings. By encouraging employees to optimize available resources and employer contributions, organizations can boost financial wellness while increasing engagement and satisfaction. Here are the top 10 actions to help employees align their benefits with their 2025 financial goals and how tools like SAVVI Next Dollar can make a difference:
1. Organize a "Benefits Refresh" Campaign
- Encourage employees to review their 401(k) contributions, health plans, and dependent care or FSA allocations.
- Ensure they’re maximizing employer matches and aligning their benefits with anticipated needs.
2. Introduce SAVVI Next Dollar for Smarter Choices
- Offer SAVVI’s Next Dollar tool to help employees:some text
- Analyze benefit alignment with their financial goals.
- Identify missed opportunities like underutilized FSAs.
- Prioritize where to allocate their next dollar—debt reduction, savings, or investments.
3. Highlight the Value of Employer Contributions
- Communicate the importance of taking full advantage of employer matches and contributions to HSAs and retirement plans.
- Share examples of how these benefits can lead to significant savings.
4. Host Tax-Advantaged Account Education
- Educate employees on the advantages of HSAs and FSAs, including potential tax savings and long-term benefits.
- Highlight how unused HSA funds roll over year to year.
5. Simplify Financial Wellness with Tools
- Provide access to decision-support tools like SAVVI Next Dollar.
- Use these tools to guide employees with personalized recommendations and actionable financial plans.
6. Plan a Mid-Year "Financial Check-In"
- Schedule a mid-year review to help employees adjust benefit choices based on evolving needs.
- Encourage reallocation of funds and reassessment of retirement contributions.
7. Showcase the Power of Small Changes
- Share success stories of incremental improvements, such as increasing retirement contributions by 1% or saving $20 per paycheck in an HSA.
- Use SAVVI Next Dollar to illustrate how small adjustments compound over time.
8. Develop a Financial Wellness Calendar
- Create a calendar with monthly tips and reminders to keep employees on track.
- Include key dates for tax filings, benefit adjustments, and seasonal budgeting tips.
9. Measure and Share Success Metrics
- Track employee engagement with benefits and financial tools.
- Celebrate milestones like increased HSA participation or higher retirement savings rates.
10. Foster a Culture of Financial Wellness
- Use managers to reinforce the importance of benefits.
- Incorporate benefit optimization into team meetings and company communications.
HR leaders and brokers can help employees revisit their benefit choices and align them with personal financial goals. Tools like SAVVI Next Dollar simplify the process and ensure employees start 2025 on strong financial footing. This proactive approach not only enhances employee satisfaction but also drives organizational success.